About Shop Local Otero

Shop Local Otero is a community-driven directory built to promote and support locally owned businesses across Otero County. It helps residents and visitors discover local services, restaurants, and shops while encouraging people to shop local first. Each listing provides fair visibility for businesses of all sizes and strengthens connections within the local community.

Our Mission

Our mission is to keep dollars local, celebrate entrepreneurship, and help Otero County grow together through meaningful local connections and visibility.